NetEnt – e-gaming emperor


Net Entertainment, commonly known as NetEnt, is a gaming software provider that supplies online gambling businesses with digital casino gaming systems. NetEnt was formed in 1996, but the company used to operate a different business model way back in the 1970s.
Before the age of the Internet, they used to operate real life casinos under the name “Cherry.” They primarily operated casinos throughout Scandinavia, particularly Sweden. But slot machines were eventually banned in Sweden, which caused Cherry to disappear rather quickly soon after that. In 1986, they made a comeback though and began selling slot machines to casinos throughout Eastern Europe.


They did pretty well until 1992 when casinos pretty much closed down in Eastern Europe. Fortunately, the Internet was being introduced to the world during this time and this was the perfect opportunity for casino games to be developed online. Pontus Lindwall realized this and formed Net Entertainment in 1996. He sought investments for the company from Cherry and from an investment firm named Kinnevik. Soon after, Net Entertainment began operations and eventually became one of the fastest growing online gaming providers on the internet.

NetEnt issues their clients a specially designed piece of casino software they created called CasinoModule, which is a complete gaming systems solution that contains all the best casino games; poker, blackjack, roulette, craps and more. Many of the games are branded through big named partnerships with 20th Century Fox, South Park Studios and Universal Studios.

The games are available on both desktop and mobile operating systems such as Windows, Android and iOS. Companies use this module because it is easy to integrate into their own gaming websites and it is fully customizable. This means they can brand it with their own company name while utilizing the gaming power of NetEnt.

The stability of the software has about 99.9% uptime, so there are no worries of it ever shutting down when online casino business is being conducted. To give clients just a little more incentive to use their gaming system, the CasinoModule introduces new games every month to keep the gaming experience fun and new for the players.

NetEnt’s span of business-to-business transactions goes across the world with operations in Malta, Sweden, Gibraltar, and Ukraine. The company has a total of 500 employees that work within various locations throughout Europe. In 2014, NetEnt won two EGR Awards for best mobile supplier of the year and best slot provider of the year. Their business operations are always expanding and they still continue to be one of the top online casino gaming developers in Europe.

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